Our approach is simple: know our creators, champion their vision, and help them build careers with purpose.
Too often, creators are viewed through numbers alone. At NICHE, we believe influence is about more than follower count. It’s about the connection a creator has with their community, the trust they’ve built, and the ability to create meaningful conversations.
Bridging the Gap Between Brands and Creators
I’ve always been fascinated by the way people connect with stories. Long before creator marketing became what it is today, I saw the power of authentic recommendations and the impact that trusted voices have on the way people discover, engage with, and make decisions about brands.
I got into talent management because I wanted to help creators turn their passion into meaningful careers while also helping brands understand the incredible value creators bring to the table. Creators aren’t just another marketing channel — they are storytellers, community builders, and trusted voices who have built relationships with audiences that traditional advertising can’t replicate.
My goal has always been to bridge that gap: helping brands recognize the impact of creator partnerships and showing them how authentic storytelling can create deeper connections with their customers.
The future of marketing is built on trust, and creators are at the center of that shift. I’m excited to help brands navigate this evolving landscape and create partnerships that truly make an impact.
— Shania Liao
Director of Partnerships, NICHE
What Sets Us Apart
People-First Approach
Everything we do is built around understanding your needs and helping you succeed—because when you thrive, so do we.
Long-Term Relationships
We’re not just here for the now. We love creating lasting relationships with our brand partners and growing with them over time.
Proven Process, Flexible Execution
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.